Costa Rica Increase Its Foreign
Promotion
Costa Rica has been promoting
itself to the world, with a
growth this year of 20% over
last, being present at 54
international events, according
to the Promotora de Comercio
Exterior (Procomer).
Procomer press manager, Martín
Zuñiga, said this year Costa
Rica varied its strategy, giving
less training but increasing
direct marketing using resources
in our 10 offices in different
countries.
Its participation in fairs,
expos and some direct marking in
supermarket has generated some
us$58 million dollars in
business, according to Procomer
who only takes into account
direct sales from its efforts.
Costa Rica was represented in
Houston, Miami and New York
fairs, as well as in China,
Chile and the Czech Republic, to
name a few of the locations,
according to Zuñiga.
"In Costa Rica we practically do
not have unemployment, which is
great, but also a disadvantage
as companies have problems
finding technical workers",
added Zuñiga.
The Cámara de Exportadores
confirmed the lack of
professionals as a stumbling
block to meet the exports goal
set by Costa Rican president,
Oscar Arias, of us$18 billion
dollars by 2010.
"Costa Rica is an economy with a
lot of growth potential but is
limited due to the lack of
workers", said Zuñiga, which is
proposing permitting the arrival
of more foreign workers, if only
in the short term.
This year more than 30.000
Nicaraguans were given
permission to enter the Costa
Rican work force, mainly to
perform agricultural work, like
picking coffee and harvesting
sugar cane. |
