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Costa Rica Expects to Reap Good
Business Dividends from EXPOTUR
Some 150 travel and tourism
wholesalers from 16 countries
will huddle in Costa Rica´s
EXPOTUR with a view to do
business with Costa Rican
businessmen.
EXPOTUR is Latin America´s
largest travel mart that gathers
wholesalers interested in
selling the Central American
region as a travel destination.
The event also pursues the
opening of new markets and
product diversification.
Some of the top attendants are
Air Canada Vacations, Air Tours
Krakow (Poland), Inca and
Amazonian Tours (Peru) and Delta
Travel from the U.S.
From May 31 to June 3, EXPOTUR
will also give participants the
opportunity of mapping out new
travel development alternatives
through seminars and other
activities.
Carlos Lizama, president of
EXPOTUR´s Organizing Committee,
says there´s an impending need
to come up with new market
niches that can guarantee a
top-quality product in the face
of fiercer competition in the
region.
Mr. Lizama went on to say that
Costa Rican authorities are
working with a team of
scientists from the Marviva
organization for a new strategy
aimed at tapping the country´s
natural resources in a
reasonable way.
EXPOTUR is expected to generate
some $80 million worth of
profits for Costa Rica, chiefly
in terms of tours, taxes,
promotion, lodging and food.
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