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Use of "Plastic" Increases
20%
Plastic money or debit cards has
seen an increase of use of 20%
this year. The national credit
card processors - Credomatic and
ATH - report more than 3 million
debit and credit card
transactions.
December is traditionally the
most risky month to carry cash,
especially in the downtown area.
Carrying plastic decreases the
risk of loss, since the card can
be immediately cancelled and is
of no use at automated teller
machines (ATM's) without a pin.
Credit card processors issue
notices to retailers, especially
during the holiday period, to
ask for a picture identification
of customers using their card
instead of cash. Many retailers
follow this practice, especially
on larger purchases, but the
shopping frenzy and long lines
at checkout counters sometimes
makes the practice impossible.
In Costa Rica, cash and cheques
are becoming less common every
day.
All government agencies and many
private businesses pay their
employees by direct deposit and
the lines at cash machines on
the 15th and 30th of each month
are long. Using plastic is much
simpler, even if it is to buy an
ice cream cone at McDonalds.
Almost every retailer now
accepts plastic. It is not
uncommon to go to an Aliss, a
major department store, and find
40 or more credit card
processing machines at the check
out counters. Each cash register
is equipped with two card
machines, one supplied by ATH
which accepts Visa transactions
and the other by Credomatic,
which accepts all major cards
including Visa.
Retailers also prefer the use of
plastic, reducing the risk of
theft and mistakes by employees
handling cash and being victim
of a hold up. Plastic also
eliminates the risk of loss of
life or injury in making a
nightly cash deposit.
"I prefer to pay the discount
(the rate charge by the credit
card processors for handling the
electronic transaction) than
walking out of my store, the 100
metres to the bank, with a
bundle of cash", Victor Gonzaléz,
a retailer at Plaza Rohmoser
told us.
The discount can vary anywhere
from 2% to 7%, depending on the
business and volume.
Another benefit to card holders
is bonuses paid by the issuing
banks. The Banco de Costa Rica (BCR)
pays a 1% cash back bonus to
it's customers who use a debit
or credit card to make their
purchases. The bank during a
study found that it was more
profitable to have its customers
use plastic than visit a branch
or ATM to withdraw cash. The
bank does not, however, offer
the cash back bonus on payments
made online through its website.
For instance, paying your phone
bill using your plastic at the
telephone company will earn you
the 1% cash back, but paying
online will earn nothing.
Private banks offer its credit
card customers "miles" which can
be exchanged for merchandise and
services, including airline
tickets. Banco Interfin, one of
the largest private banks, is
offering it's credit card
customers "double miles" during
the month of December.
So, be patient, when in line at
the supermarket or fast food
restaurant and the person ahead
of you pulls out plastic to pay
for a chocolate bar or soda. It
is the way of the future!
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Cash or Plastic?
Which do you use most?


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