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Leading US Supermarket Roaster
Launches Costa Rican Blends of
Coffee
Millstone Coffee, a division of
Procter & Gamble, announced
today the introduction of a
special edition line up of Whole
Bean Exotic coffee from Costa
Rica, Kenya, and Sumatra.
From the corner cafe to the
grocery store aisle, coffee
connoisseurs from around the
globe are seeking out premium
coffees from unique locales.
Millstone Coffee, known for
their over 40 varieties of
roasts and flavors, meets this
consumer desire with the
introduction of Costa Rica
Tarrazú, a medium roast with a
clean and balanced finish, Kenya
AA, a medium dark roast with an
intense but clean finish, and
Sumatra Mandheling, a dark roast
with a complex, smooth finish.
The three new blends in the
Millstone Exotics line up join
the more than 40 Millstone
premium roasts and flavored
coffees, including Millstone's
100% Organic line up which is
USDA Certified Organic with an
additional certification of
either Fair Trade Certified(TM)
(TransFair America) or
Rainforest Alliance Certified(TM).
Millstone Coffee has a rich
history of providing consumers
with premium coffees available
in a diverse range of roasts and
flavors. The new Millstone
Exotics blends enhance the
brand's offering of premium
caffeinated and decaffeinated
flavors and roasts already
available at supermarkets and
retail stores throughout the
country.
"Millstone is proud to offer a
premium coffee line up that is
unmatched in its variety of
offerings," said Lars Atorf,
external relations manager, P&G
coffee. "New Millstone Exotics
both builds upon this commitment
and gives coffee drinkers three
new offerings that are
strikingly unique coffee
experiences. We are excited
about these new offerings and
are anticipating strong consumer
response."
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