Two New Cuban Rums
Launched in Chile
Cuban rum's latest
varieties, one of them
at least 15 years
maturing, were
introduced to business
people in the Chilean
capital by the Pernod
Ricard Group
distributor.
Titled "The Best of Cuba
in Chile", the
presentation of the
Havana Club Barrel Proof
and the 15-year Mature
Havana Club was made by
Pernod Ricard manager in
Chile, Laurent Pillet,
and Cuban Ambassador
Giraldo Mazola.
Pillet explained that
Havana Club has been
gaining ground in the
international market
with over 2.4 million
cases sold last year.
It is a most sold brand
in Chile, reaching about
one million bottles
since 2004, the year
when Pernod Ricard took
over distribution here.
For his part, the Cuban
diplomat noted that in
only three years, Pernod
Ricard has managed to
turn Havana Club into
one of the three main
foreign brands in the
Chilean market and the
first in the Premium and
Reserve-quality
products.
After referring to the
Island's economic growth
despite the economic
blockade imposed by the
US for over 45 years,
Mazola noted the
willingness to broaden
trade exchange and
collaboration with the
South American country,
so that they match the
long-standing friendly,
solidarity relations
between the peoples of
Cuba and Chile. |
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