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Costa Rica In the Limelight
Even though the score plays
against Costa Rican hopes of
advancing to the second stage of
the World Cup, the fact that the
team played the inaugural game
placed Costa Rica in the
limelight, because of the
millions and millions of
football fans who watched the
match on television around the
world.
This exposure was taken
advantage of to promote Costa
Rica as a tourist destination,
not only in Germany and Europe
but globally.
The benefits to the Costa Rican
tourism industry cannot be
calculated, but tourism experts
feel the after effect of the
World Cup exposure could be seen
for years to come.
1.6 million tourists are
expected to visit Costa Rica
this year, notwithstanding the
bad roads and the Instituto
Costarricense de Turismo (ICT)
is looking to improve those
numbers in the coming years.
The Costa Rican national team
lost to Germany 4-2 on Friday
(June 9) and play Ecuador on
Thursday, June 15 and Poland on
Tuesday, June 20.
Costa Rica is now tied with
Poland in last place for the
division. But, no matter what
the soccer team does, all Costa
Ricans will surely benefit.
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Costa Rica's Paulo Wanchope,
right, celebrates with teammate
Leonardo Gonzales, left, after
he scored the 1-1 for his team
during the Germany v Costa Rica. |
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