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us$50 Million Investment
Bridgestone Firestone Costa Rica
will invest us$50 million in the
next five years to modernize its
equipment, in order to reset the
course of its production.
The company will focus on the
production of radial tires for
both the domestic and the
international markets, and will
leave to Asian manufacturers the
business of low-price tires.
The firm estimates selling 4
million of these better quality
tires abroad this year alone.
The sales to the United States,
Central America, and the
Caribbean will amount to us$140
million, firm sources admitted.
The plant in Costa Rica – the
third largest in Latin America
after Sao Paulo, Brazil, and
Cuernavaca, Mexico – started
operations in 1967, with 200
employees and a daily production
of 425 tires; today the daily
output is 12,000 tires and 1,000
workers partake in the
operation.
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