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Natural Cosmetic line from Costa Rica to Launch
in US
Vista Group is to launch a new
natural skin care line on the US market that is manufactured in Costa
Rica.
Rainforest Preserve utilizes features clays unique to the lava fields of
Central America – a formula that aims to feed the growing demand for
natural cosmetic formulations, writes Simon Pitman.
Vista says that it will immediately begin distribution from its facility
in Chester, Virginia from where the company will be supplying retailers
throughout the United States.
"Rainforest Preserve has been designed for up-scale consumers interested
in top-quality natural and organic cosmetics," said Rocio Kemp, director
of sales for Vista. "After three years of intense market research,
numerous focus groups, and countless revisions to refine the
formulations, we've come up with a line of products that meets this
discerning customer's expectations."
Kemp added that, contrary to the no-fuss hippyish image connected with
consumers of natural cosmetic products, consumers buying these type of
lines are just as likely to now be well educated, sophisticated
individual with real concerns about the environment and the type of
products that come into contact with their skin.
"Our initial launch features three products with differing natural
colors and body uses. Red Volcanic Mask, like its name insinuates, is
made of red volcanic clays and is designed for the face. Liquid Lava is
made of black lava and is a body scrub. Natural Clay is a mild daily
facial exfoliant made from white earth,“ Kemp also added.
The new range of products features naturally derived ingredients that
include aloe leaf, chamomile and mint extract all found in the Red
Volcanic Mask facial cleanser; wild orange hibiscus, tillia and aloe
vera in the Liquid lava body scrub; together with lemon and oragne peel
oil and green tea extract found in teh Natural Clay facial exfoliant.
The ingredients for Rainforest Preserve are largely natural or organic
and are not tested on animals.
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