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ICE To Face Competition With New Image
In the face of
competition, the Institution Costarricense
de Electricidad (ICE) will be adopting a new
image, that includes a new logo and the
slogan, "a tu lado" (next to you).
The change is a way for ICE to keep its
current customers when the
telecommunications market opens up in the
coming year, as 14 operators eye Costa Rica
for their expansion.
Luis Roberto Hernández, director of
marketing and communications for ICE, said
the institution has contracted an agency to
do an identity and corporate image study.
Hernández said the change is necessary as
ICE tries to show that it is modernizing and
ready to compete.
According to Erick Jiménez, legal director
for ICE, the Ley de Fortalecimiento del ICE,
means the institutions does not have to
reveal, as in the past, the cost of the
study, nor any any other commercial or trade
secrets when it is in the best interest of
the institution.
The new logo and image is expected to be
announced next month (April), coinciding
with ICE's celebration of its 60th
anniversary.
The newly formed Superintendencia de
Telecomunicaciones says that 14 companies
have applied to provide internet and
telephone services in Costa Rica. |
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