Buses To Clean Up Their
Act
The Ministerio de Obras
Públicas y Transportes (MOPT)
has decided to clean up
the public buses that
circulate with all types
of commercial messages.
Viviana Martín,
vice-minister of
Transportes said the
move is to avoid that
the messages become a
nuisance and avoid
traffic accidents.
Martín added that the
Consejo de Seguridad
Vial (Cosevi) will make
available within 15 days
guidelines on the type
and size of advertising
that can be displayed on
public buses, both
inside and outside of
the vehicles.
The vice-minister
explained that some
advertising has gotten
out of hand, in some
cases ads on buses
display partially clad
women, which are
offensive to passengers
and can cause accidents,
distracting drivers.
"We have seen a growth
in excessive advertising
on buses, who are
completely wrapped in
commercials", said
Martín, who added that
bus operators are
beginning to understand
that this type of
advertising can cause
distractions and affect
road safety.
Maritza Hernández,
president of the Cámara
de Autobuseros,
recognizes a need for
regulation.
Bus operators profit
from allowing
advertising displayed on
their buses. Although
Hernández could not say
what the typical charge
is for the ads, she did
say that it does help
bus operators to defray
the cost of maintenance.
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