Costa Rica's
Favourite Beer Goes To
China
Las águilas, the popular
name for Costa Rica's
favourite beer,
Imperial, will be sold
in China beginning next
month.
Florida Bebibas, owner
fo the Cerverceriza
Costa Rica, reached an
agreement to sell Costa
Rica's beer and its
Tropical bran of fruit
drinks.
A mutual agreement was
reached with the Chinese
brewery, Tsingtao, who
will distribute the
Costa Rican products in
China and in turn
Florida Bebidas will
make available the
Tsingtao beer, China's
popular beer, in Costa
Rica.
Florida Bebidas exports
manager, Gabriel Carboni,
confirmed that the first
two containers full of
Costa Rican been - 7.560
cases of 24 or 181.440
bottles - will reach the
Xiamen port next month.
The Chinese consume on
average 27.6 litres of
beer per person per
year.
Initially the Imperial
and Tropical products
will be available only
in Beijing and Shanghai
and in more than 31
provinces by the middle
of 2009.
The Imperial can now be
also purchased in the
United States and
Australia.
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