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Brazilians Giving Up "21 de la Suerte" Lottery
Mire in controversy from the beginning and with
its constant battles with the Junta de
Protección Social de San José (JPS), the
Comercializadora Paschoal S.A, the operator of
the "21 de la Suerte" lottery, will be leaving
the country. However, the game is expected to
continue.
The move by Paschoal was taken because they say
they had had enough with the JPS, who has been
on their case rigth from the start.
The JPS is the only authorized promoter of
lotteries in the country, though "21 de la
Suerte" had received a special permit by the JPS
board of directors that was followed with a
dispute between the JPS manager who claims to be
the only authorization for lottery permits and
the board.
"Paschoal is somewhat disillusioned with
everything that has happened here. We are
leaving because we have been persecuted", said
Zanoni Tavares, general manager of "21 de la
Suerte".
Tavares added that the Hogares CREA will take
over the game.
Although it is not known how much longer the
Brazilians will stay in Costa Rica, Tavares did
say that they will be around for a little longer
to help Hogares CREA with the transition.
Tavares said that the experience has not been a
very good one for them and that the company lost
some us $500.000 dollars and has no way of
recovering it.
"21 de la Suerte" is known for it outlandish
style of selling lottery tickets. From scantily
clad young women to cars mounted on a flatbed
and megaphones shouting the sale of the tickets,
the game had some initial success but ran
aground when the conflict with the JPS began and
ticket sales began to sag.
The "21 de la Suerte" was pulled of the market
for some time and when it came back it did not
find the customers, even with its offer of a 2x1
and the promise that only the winners would be
only from the tickets sold that week.
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