Coca Cola Pulls Ad At Health Minister Request
The Coca Cola company in Costa Rica made the Ministra de Salud (Health Ministry), María Luisa Avila, very happy when it pulled its latest ad campaing off the air. The minister showed her pleasure saying that the advertising by the international company was in counterproductive to the forming of healthy habits of children and the Costa Rican population in general.

The television ad featured a small boy at the dinner table that his mother had prepared full of salads, vegetables, fish and lasgna, among other foods, but what the boy what made the boy really happy was his bottle of coke.

The Health minister said that the advertising is against all nutricional policies and takes away from their efforts to form healthy eating habits among the population and reduce illness through bad eating habits.

Avila said she had asked the Coca Cola company to pull the ad and was happy that they complied.

"It is important to be aware of products that have litlle nutritional value that the little one place importance to because of their attractive advertising...", said Avila.