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Foreigners (Mainly Gringos)
Worth Gold in San José
Nightclubs
By
Don Mariano/ ICR
The battle to attract more
foreigners, mainly Gringos, to
their establishments is seeing
some nightclubs (strip joints)
paying handsome commissions to
taxi drivers to bring them
customers.
Typically, San José nightclubs
pay taxi drivers a commission
equal to or less than the cover
charge, which is also different
for foreigners than for
nationals.
One nightclub on the south side
of San José is so desperate for
the "gringo" dollar that they
are willing to lose on each
customer that walks in the door
brought to them by taxi drivers.
The nightclub has a ¢3.000
colones cover charge for
nationals and paying ¢10.000 for
each foreigner in a recent
advertisement in the Spanish
daily Diario Extra.
No mention is made of what the
cover charge is for foreigners
or if the typical number of
drinks is included, however, we
can assume that the foreigner is
expected to spend more than what
is being paid in commissions,
cover charge or not.
On their website, the nightclub
claims "many night clubs in San
José charge outrageous prices.
They assume the tourists will
visit only once. They are
probably right. This club wants you
to return many times.
Many clubs have two sets of
prices. They have very high
prices for tourists and much
lower prices for Costa Ricans,
we has the same prices for
all customers."
One can only
assume that those in charge have
not read their own website. Or,
perhaps, they just don't care
and really are not interested in
the "return" customer.
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