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Wendy’s and Cinnabon Soon in
Costa Rica
U.S. fast food chains Wendy´s
and Cinnabon are to start
operations here towards the end
of next July.
Wendy’s will open the first of
14 restaurants on Central
Avenue, while Cinnabon will do
so at Multiplaza in Escazu.
In the next couple of years,
Baskin Robbins and Dunkin Donuts
will start operations here,
according to Nubia Torres,
marketing manager for these two
firms.
The increase in U.S fast food
franchises in Costa Rica is
mainly due to Costa Ricans
thirst for American fast food.
McDonalds, Burger King, Taco
Bell and Pizza Hut are well
entrenched in the Costa Rican
market.
A KFC restaurant that sells a
chicken sandwich, for example,
at almost double the cost of a
1/2 chicken meal at a
"coffee wood" chicken roaster,
is always packed while the
"chicken roaster" struggles to
get customers to come in.
The sign is up, Wendys will be
opening soon. The first store
will be located at the corner of
Avenida Central and Calle 1.
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