ICT On The Hunt For More
Tourists
The Instituto Costarricense de Turismo (ICT) - tourism board - is no
the make for more tourists and as such will be attending a total of
45 international tourism fairs this year. At least that is the word
from the ministro de Turismo, Carlos Ricardo Benavides.
The number of fairs will be a record for Costa Rica, as it makes its
pitch for tourists in places like London and Berlin and beef up its
presence in American and Canadian markets, where the majority of the
tourists come from now.
Other countries like Switzerland and Russia and South American are
also on the ICT radar.
Benavides said that countries like Argentina, Brazil and Uruguay
have been identified as potential markets for Costa Rican tourism,
calling them "emerging markets".
The challenge is to equal or top the 2 million visitors that came to
Costa Rica in 2008, which left behind an estimate us$2.2 billion
dollars, a number equivalent to 7$ if the Gross Domestic Product.
Assisting the ICT in the trade fairs will be private tourism
companies. |
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