|
California Winemakers Woo Costa
Rica
It may sound a little crazy for
three Lockeford, California,
boutique wineries to go on a
wine-tasting and
educational-seminar tour in
Costa Rica in order to sell
their higher-end wares to German
and French tourists.
"To be in the boutique wine
industry, you have to be really
crazy anyway," Craig Watts, one
of the three winemakers who will
make the five-day jaunt in early
April told the recordnet.com .
"It's a long road to profitville."
The owners/operators of the
Watts, Macchia and Pasos
wineries hope to get their
vintages into higher-end hotels,
restaurants, boutique stores and
markets. The winemakers will
hold tastings as well as
seminars on various aspects of
their craft.
Antonio Pasos will discuss oak
and barrels. Watts will talk
about his family's history in
farming and grape growing. Tim
Holdener of Macchia Winery will
talk about different grape
regions.
The three wineries, located at
Vino Piazza hope to expand their
efforts to other Latin American
nations.
"There is a pretty affluent
culture there," Watts said. "Not
everyone in the country is going
to drink our wine. But there's a
lot of tourism from France and
Germany, so we want to tap into
basically the tourist crowd.
Given the competitive nature of
all the small wineries our size,
it's in our interest to look
outside the United States."
Watts' wines sell in the
$10-to-$40-per-bottle range,
most running between $14 and
$20. Watts said even the low end
is likely unaffordable to most
Costa Ricans.
Costa Rica is a small market,
but it is growing. More than
20,000 cases of U.S. wines,
mostly from California, were
sold in Costa Rica last year, a
37 percent from the previous
year.
|
|