Costa Rica
To Lure American Tourists With Discounts
The Instituto Costarricense de Turismo (ICT)
- Costa Rican tourism board - is getting
aggressive in attracting American tourists
to Costa Rica, enticing "gringos" with
discounts and bonuses for their visit.
American tourists account for 40% of tourism
in Costa Rica and the current strategy is
conquer Americans tourists in the face of
the economic crisis.
The program is called "Costa Rica Plus" that
includes free nights stay, extended car
rental and special passes to national parks
and tourist attractions as part of the
enticement to attract Americans to come to
Costa Rica.
María Amalia Revelo, marketing director for
the ICT, called the program a "novel and
practical" campaign inviting Americans to
take action, Choosing Costa Rica, when
making their reservations.
Revelo said that the campaign will include
promotional campaigns in the US in
publications like The New York Times, USA
Today, San Francisco Chronicle, the Los
Angeles Times and others.
All the information is contained in the ICT
website
www.visitcostarica.com/crplus
where potential tourists can watch videos of
Costa Rica, and print out discount coupons
at participating hotels, car rental
agencies, tours and attractions and
airlines.
The discounts are obtained in three easy
steps: select the company of choice, provide
the ICT with name, country and email and
print out the "value coupon".
Examples of discounts include a free one or
two extra nights for hotel reservations;
free days, GPS and upgrades from car rental
companies: $20 + coupons for tours; and kids
fly free on Nature Air.
The discounts are available on all
reservations made between June 19 and August
31 and for travel completed before December
15. |
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The ICT is offering Americans discounts for
choosing Costa Rica as their tourism
destination. Discount coupons are available
at:www.visitcostarica.com/crplus
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