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Constitutional Court Ends "Guaro"
Monopoly
The "Cacique guaro", the
national drink distilled from
sugar cane, will now no longer
be a monopoly of the Fábrica
Nacional de Licores (Fanal)
following a Sala Constitucional
(Constitutional Court) decision.
The court voted against the
monopoly on the distribution of
the alcoholic beverage that has
been for ever in the hands of
the Fanal, a state agency. The
court magistrates believed that
the "executive decree" that gave
Fanal the exclusive rights, is
not justified and there are no
reasons for it to keep the
privilege.
With the Constitutional Court
decision, anyone who wants to
import, produce and sell a
product labelled as "guaro", can
do so.
Carlos Villalobos, administrator
of Fanal, feels that the
Constitutional Court decision
goes against the health of
consumers for the guaro.
Villalobos explained that with
the court decision, the quality
of the drink is compromised and
consumers don't know what they
are getting, unlike the guaro
produced by the state agency.
"The problem is serious, as
producers are not obligated to
purchase the raw produce from
the state agency and will
evidently affect quality", said
Villalobos.
The court decision not only
frees the market of the monopoly
but now Cacique will have to
compete with products like the
Colombian "agua ardiente". For
the long time "agua ardiente"
has been available on the Costa
Rican market as long as it was
labelled and sold as an
"aperitif".
With the Constitutional Court
decision, the agua ardiente or
"fire water" can flow freely.
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Cacique Guaro is
a liquor made from sugar cane. It is a generic name in spanish
for aguardiente de cana.
Cacique Guaro is the original guaro made in Costa Rica. It is
made with only the freshest ingredients and using the hightest
quality standards.
It is a carefully filtered highly purified cane brandy with a
unique fresh extra smooth taste that can only be explained by
the person tasting it.
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Aguardiente is the
Spanish generic name for
alcoholic drinks between 40 and
45 percent alcohol, meaning
"fiery water", or, literally
"burning water"[ (as it "burns"
the throat of the drinker).
In Mexico it consists of a mix
of rum and mezcal, and was
supposedly drunk by Mexican
leader Antonio López de Santa
Anna at the Alamo.
In Colombia, aguardiente is an
anise-flavoured drink derived
from sugar cane, popular in the
Andean region. Departments hold
the rights to produce it, but
aguardiente produced in one
region can be sold in another.
By adding different amounts of
aniseed, different flavours are
obtained, leading to extensive
marketing and fierce competition
between brands.
Aguardiente has a 29% alcohol
content.
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Cacique "guaro" the Costa Rican
national drink and a monopoly of
the state agency, Fanal, will
now have to compete with anyone
who wants to import, produce and
market guaro, like the Colombian
"agua ardiente" that for the
longest time was labelled and
sold as an aperitif. |
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