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Spanish Auto Manufacturer To
Start Operations in Costa Rica
Costa Rica could soon be home of
a car assembly plant, confirmed
by the Spanish auto manufacturer
Santana Motor. The production
line would be for an "all
terrain" vehicle.
Santana Motor S.A. is
principally involved in the
manufacturing, selling and
financing of all terrain
vehicles under the trademark
"Suzuki". In 1998 Santana Motor
Andulucia, S.L., was formed and
its activities are the
manufacture of motor vehicles
and spare parts for Santana
Motor.
The Costa Rican operation
expects to generate initially at
least 50 direct jobs and many
more indirect jobs as local
suppliers of parts and services
will be part of the assembly
process.
The plant will be located near
the La República newspaper plant
in San José, housed in a 2.800
square metre building, which now
only requires a permit by the
Ministerio de Comercio Exterior
before it can start operations.
Based in Linares, Spain, Santana
will be bringing to Costa Rica
the Santana Anibal and Santana
350, two popular vehicles in
Europe and around the world.
The origins of the Santana
company can be traced back to
the formation of Metalurgica de
Santa Ana, S.A. in Linares, on
24 February 1955. The company's
factory, which would manufacture
agricultural machinery, had been
built with the aid of public
funding from the Spanish
government, which was keen to
promote the industrialization of
the province. The following
year, an agreement was reached
with Rover to build the Land
Rover at the plant, with the
first Spanish-built models
scheduled to reach the
marketplace in 1959; in the
event, that deadline was beaten
by a year.
By the early 1990s the focus of
the company's operations had
changed completely from Land
Rover to Suzuki, but the story
doesn't end there. The new
century saw the company facing
sharply declining sales (2000 -
33,821 units; 2001 - 22,736),
resulting in a loss of 301
million Euros. Santana decided
that it needed to broaden its
product base, and introduced a
new model – the PS-10 Anibal –
at the 2002 Madrid Motor Show,
with sales beginning in the
autumn of that year.
Bringing the story full-circle,
the Anibal, is in fact a
thinly-disguised Land Rover
Defender, powered by an Iveco
2.8-litre turbodiesel engine,
and produced in two main body
styles – a 5-door station wagon
and a Jeep-like cabrio.
Interestingly, a
front-wheel-drive version is
also available in both body
styles.
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Santana Anibal. What you see
here is not a Land Rover, but as
close to one as twins separated
at birth, same basic DNA,
different upbringing. Santana
Motor SA has had a long
association with Land Rover
having built in the region of
300,000 'Series' vehicles from
1958 through to 1985. From
1985 to the present day, Santana
has been building 4x4s for
Suzuki, including the Samurai,
Vitara and Jimny.
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