Television Sets
Selling Like
Pancakes At
Costa Rica's
Retailers
The true winners
of the World Cup
in Costa Rica
are retailers,
especially those
retailers who
sell television
sets.
An estimated
2.000 television
sets a week a
been sold during
the several
weeks leading up
to the World Cup
games, according
to sales figures
tabulated from
retailers,
though each is
guarding closely
the actual
numbers of
sales.
The demand for
television is
also due to the
combination of
the Father's Day
falling within
the World Cup
games.
According to
Francisco
Ramírez,
marketing
manager for
Grupo Monge, who
told LA
Republica, that
all types and
sized of
television sets
have been
selling -
plasma, LCD and
LED.
Ramírez added
that the 32
incher flat
screen is the
most sold.
Ads for
television sets
have been
filling the
newspaper pages
for more than a
month, from
offers of a few
thousand colones
every two weeks
to special deals
on "cash"
purchases.
Prices can range
from ¢500.000 to
¢1.5 million
colones,
depending on the
size and
technology. At
Pricesmart, the
first two shelf
isles at the
entry of the
store are filled
with every size
and type of
television sets.
Normally the the
retailer
dedicated only
one shelf isle
to televisions.
Some retailers
are offering a
free DVD or
other item to
the purchase of
a particular
type or size of
television,
while others are
offering
discounted
prices, while
still others are
making the
purchase
attractive with
now down
payment, easy
credit and low
payment plans.
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