Costa Rican Hotel Asks
Guests About Medical Tourism
The hotel Ramada Plaza Herradura is using a
research firm to ask experiences and
attitudes about medical tourism of thousands
of hotel guests. The results will help the
hotel create the extra services guests are
looking for and deliver the message that
Costa Rican medical services are a secret
gem.
The survey of current and former guests of
the Ramada Plaza Herradura in ocated in
Cariari, west of San José, is to evaluate
their awareness of medical tourism and to
plan for improved hotel services for medical
tourists.
The survey is part of a comprehensive
marketing plan by the hotel’s management
team to promote its services to medical
tourists, increasing hotel occupancy and
differentiating itself from other hotels in
Costa Rica.
The initial on-line guest survey was sent to
thousands of former guests who were invited
to take the survey in either English or
Spanish. With a very high response rate, the
survey revealed important information to
guide the hotel in the implementation of its
marketing strategy including creating
special menus for guests receiving dental
treatment and to bundle services with local
dental and medical providers to offer
special package deals. The hotel will run
quarterly surveys.
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