Fishman "El Menos Malo"
Candidate
With less than a month to go before Costa
Ricans take the polls, the 2010 presidential
election campaign is expected to heat up, as
candidates vie for the attention of the
voters to choose them come February 7th.
One candidate, near the bottom of the list
according to all the polls, is Luis Fishman,
leading the political battle scarred Partido
Unidad Social Cristiana (PUSC).
Although the second place candidate, Otto
Guevara of the Movimiento Libertartio (ML),
and third place, Ottón Solís of the Partido
Acción Cuidadana (PAC), hit hard with
personal attacks against first place
candidate, Laura Chinchilla of the Partido
Liberación Nacional (PLN), Fishman has been
relatively obscure.
However, that changed over the last couple
of days.
While the other candidates continue with the
flurry of personal attacks, the Fishman camp
has taken a completely different approach:
Fishman is being sold as the candidate
‘menos malo’ (least bad).
The advertising campaing launched by the
Fishman group asks voters "who will be
voting for?", with ten people responding
"the least bad one".
Bumper stickers promote the slogan "Fishman,
el menos malo”.
Fishman took over the leadership of the PUSC
after former president, Rafael Ángel
Calderón, stepped down as the party
presidential candidate when a court found
the former president guilty of embezzelement
on October 5, 2009.
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