Best of Costa Rica Featured In Innovative
Advertising Campaign
The Instituto Nacional de la Publicidad (INPUB)
- National Institute of Advertising - has
launched a campaign to allow the four
million plus Ticos to say what they feel
about their country.
The website
http://www.quierosalirenelanunciodemipais.com
(quiero salir en el anuncio de mi pais - I
want to be in the ad of my country) allows
anyone with a cellular phone, video camera
or webcam to record a "positive" video
message about Costa Rica and upload it.
Visitors can see the videos, cast their
votes for their favorites and offer their
comments. Videos with the most votes will be
judged on creativity and originality and the
best video will be used in television and
radio commercials.
The rules are clear, messages must not
contain negative content, foul language,
nudity and plain bad taste and will be
eliminated. The uploaded videos that attempt
to cast a commercial, religious or political
message will also be discarded. Also, the
uploaded videos cannot infringe any laws,
like copyright or the rights of third
parties.
The INPUB campaign is to be free of
political, religious and commercial
messages, but rather to allow Costa Ricans
to tell positive things about their country.
The campaign has been running since August
15 and will continue until October 15, when
a winner of the most favorite or best video
will be chosen.
As of today a total of 19.347 people have
uploaded their videos. You can also send
yours, all you need is to:
1. Record a message using your cellular
phone, webcam or video cameras
2. The message must be one of peace, hope,
well being and motivation
3. The campaign does not include political,
religious or commercial messages.
The website is totally in Spanish, but quite
easy to navigate, just click on any video to
see it.
"Subir videos" is to upload videos (you must
enter your name, email, age and where you
live); "los mas vistos" is the most seen;
"los favoritos", is favourites; "anuncios tv",
is the television commercials.
Enjoy. |
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