New
Partnership Seeks to Reform Real Estate in
Latin America
(PR.com)-- Craig Williamson, President of
ERA Real Estate in Latin America and
Chairman of the Green Building Council of
Costa Rica, and Frank Biden, brother of U.S.
Vice President Joe Biden and Director of a
major philanthropy in Central America that
provides pediatric aids relief, homes and
scholarships for the poor, are headlining a
multilateral partnership between ERA Real
Estate in Latin America, Cygnus
International and the Guanacaste Country
Club. The goal of this partnership is to
call on resources available to the companies
and individuals to reform the social,
economic, and environmental practices of
real estate developers across the world by
example.
“Now that I am involved with Craig
Williamson as a business partner and friend,
I want to bring that same spirit of giving
and service to everything we do. Not only is
it the right thing to do as a developer in
the local community; it is intensely
practical from a business standpoint.
Prioritizing the health and wellbeing of
employees, members of the local community
and protecting the breathtaking beauty that
is Costa Rica is a money maker”, Biden said.
Their goals include leveraging the Green
Building Council chapters to promote
sustainable building practices and socially
sensitive development in Latin American
countries.
The LEED Platinum rated Guanacaste Country
Club, the only LEED certified clubhouse in
Latin America, is a luxury development
designed to operate on a logical pricing
model while internalizing wealth in the
region. Mr. Williamson said that “by
adhering to our core principles of
integrity, socio-environmental
responsibility and technological innovation;
we want to build a relationship of trust
with our customers and neighbors in
Guanacaste. As a derivative of those
principles, we have created our logical
pricing model, which bases its price on
fundamental equity value rather than
artificially inflated market values.”
He explained that the current model of
luxury home sales creates an artificial
barrier by increasing the price based on the
“luxury” title, while logical pricing
focuses on the actual value of the home and
places the price within the means of
prospective buyers. This logical pricing
model is made possible due to the large
scale of the development, so costs are
reduced and passed on to the buyer. Another
result of the creation of the Guanacaste
Country Club is that it will generate a
wealth of new employment opportunities
during development, as well as permanent
positions in staffing.
“The GCC, ERA Real Estate in Latin America,
Cygnus International and all of the
companies and organizations involved in this
mission are dedicated to the same objective:
to create better way of doing business for
customer and community and spread this
business model by showing that doing right
is the morally and financially sound
decision,” Williamson said. Plans to involve
strategic real estate, governmental and
banking institutions in Latin America
throughout construction and operation of the
GCC will streamline the development phase
and provide better opportunities for
investors locally and abroad.
“Engagement and entrepreneurship are 21st
Century concepts to be propelled by
technology and the new paradigm linking
development with social justice,” Frank
Biden said. Mr. Williamson added, “There is
also a great and growing demand for
sustainable homes as environmental awareness
and energy prices rise. We are filling that
demand by using the latest technology and
techniques to create an eco-friendly
community in this slice of paradise.
Sustainability is the natural and only
future option in society, and consumers and
investors alike are coming to that
realization. I've always held that doing
well without doing good is an aimless
pursuit, so I want to do whatever we can to
move society in this direction sooner rather
than later.” |
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