Comments on: Costa Rica launches new “brand” but not everyone happy

By: Ken Morris

Ken Morris — Thu, 05 Sep 2013 03:18:00 +0000

So CR is characterized by “authenticity and entrepreneurship”? Come on, I like Ticos, but authentic and entrepreneurial they are not. Ticos themselves will tell you that hypocrisy reigns, and the main entrepreneurs in the country are Colombians, secondarily Nicaraguans. But I suppose this is no bolder a lie than is Tico environmentalism. The only environment Ticos favor is the one that makes them money. Monkeys and turtles pay via the tourists, so they preserve them, but they simultaneously spew raw sewage into the rivers, have hideous air quality, and haven’t gotten around to recycling. Have I mentioned that Ticos are given to hypocrisy?

By: Scott M

Scott M — Wed, 04 Sep 2013 21:02:00 +0000

Wow, 650K for a logo, a slogan that is just not very good and a decent video. That is a contract we all would have liked to have had. Which family member of which family that runs this country got that deal? Bet anything that the uproar will force a change before the year is over.

By: Gene Warneke

Gene Warneke — Wed, 04 Sep 2013 17:46:00 +0000

Not covered in your issue today is the proposed increase in the airport exit tax from $29 to $34 to fund higher education. This is just another potential way Costa Rica is gradually killing one of its major income producers, tourism.

By: John Dungan

John Dungan — Wed, 04 Sep 2013 17:46:00 +0000

Hell, I coulda given them this idea for only a couple hundred grand….in other words, they could have saved, like 450,000 bucks!

By: Aitor Xaranga

Aitor Xaranga — Wed, 04 Sep 2013 16:34:00 +0000

Too long, too much content. It tries to appeal to too many and yet achieves the contrary. A series of 30 or 60 second commercials with targeted interests would have been more effective. The Ad agency BLEW IT…along with a lot of money. The quoted figure of $650K is b.s. Can someone show us the real bill?

By: dark451

dark451 — Wed, 04 Sep 2013 15:11:00 +0000

I am nicaraguan and I think this video is awesome. Very well done!!!