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(Reuters) - Dodging
critical fire faster than Neo evades bullets, "The Matrix
Revolutions" debuted to sold-out theaters on Wednesday in a
global opening that had fans lining up for blocks to be first to see
the film.
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| Fans
dressed up like cast members of the third film in the 'Matrix'
trilogy, 'Matrix Revolutions' pose during a countdown to zero
hour at Grauman's Chinese Theatre in Hollywood in the early
morning November 5. (Reuters Photo) |
"We've had
tremendous crowds, and early (box office) numbers are very
strong," said Dick Westerling, spokesman for the No. 1 U.S.
theater chain Regal Entertainment Group. .
Dan Fellman, film
distribution chief for Warner Bros. studio, the unit of Time Warner
Inc. that makes and markets the "Matrix" movies, said a
first-day box office estimate would not be ready until Thursday.
Fellman added,
however, that his phone had been ringing off the hook since the
curtain rose on "Revolutions" at 9 a.m. EST with tales of
sold-out crowds. He said several theaters reported selling $40,000
worth of tickets before noon.
"That is a
staggering number for a Saturday before noon, let alone a
Wednesday," Fellman said.
A spokesman for
No. 2 U.S. theater chain AMC Entertainment Inc. reported similarly
crowded theaters in the morning and said many of Wednesday night's
screenings were sold out in advance.
Movies normally
debut on Friday and see their biggest crowds Saturday, but the
futuristic "Matrix" movies, about a group of bullet-dodging
humans battling for Earth against software-controlled machines, have
been such huge hits that Warner Bros. has released them early to meet
initial demand.
UNFLATTERING REVIEWS
The first "Matrix" in 1999 hauled in $456
million in global ticket sales and this past May's "The Matrix
Reloaded" eclipsed that figure with $735 million at worldwide box
offices.
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| U.S.
actor Keanu Reeves (L) poses with actress Jada Pinkett Smith
and producer Joel Silver (R) at a countdown event to start the
worldwide simultaneous roadshow of their latest film 'Matrix
Revolutions', final chapter of the Matrix trilogy, in Tokyo,
November 5. (Reuters Photo) |
Demand may be
strong and the fan base large, but major reviews lacked any sort of
luster. The Los Angeles Times said "Revolutions" landed in
theaters "with a thud" and asks "how did something so
cool, get so dorky?"
The New York
Times said "'Reloaded' was certainly a lumpy, gaseous treatise of
a movie, but viewers of 'Revolutions' may find themselves looking back
on it fondly."
Fortunately for
Warner Bros. and for theaters, die-hard fans as a general rule don't
care about critical reviews and to please the series' fans -- as well
as combat piracy -- Warner Bros. undertook the most wide-scale debut
ever of a film.
It raised the
curtain for "Revolutions" on over 10,000 movie screens in
107 markets simultaneously in the United States and Canada, and in
China, Russia, throughout Southeast Asia and Europe.
A normal
release for a major Hollywood movie would see it opening in the United
States and Canada first on 2,000 to 3,000 screens, then playing in
various countries over the subsequent months.
As happened with "Reloaded," so-called "pirates"
who copy films for resale on black markets or place them on the
Internet for free file-swapping have made movies available the same
day -- or even before -- a movie's debut in theaters.
"Revolutions"
also debuted on giant Imax Corp. movie screens, and Westerling and
Fellman said those showings were seeing strong crowds, too. Enditem
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