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COSTA RICA |
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Dunn Bros Coffee to Take Customer on Coffee
Tour in Costa Rica
MINNEAPOLIS--(BUSINESS WIRE) - For more than
20 years, Dunn Bros Coffee has been bringing
the world's finest coffees to customers
around the country. Now, they're going to do
it the other way around. They're bringing
the customers to the coffee.
Dunn Bros is offering two coffee consumers
the chance for an all-expense paid trip with
Dunn Bros staff and franchisees to coffee
farms and production facilities in Costa
Rica. It's a once-in-a-lifetime chance for
coffee lovers to experience the culture,
passion and pride that goes into the coffees
served in Dunn Bros Coffee shops around the
country.
The tour is what Dunn Bros Coffee calls a
"trip to origin." A handful of local shop
owners make the journey each year, to see
for themselves the process of growing,
harvesting and processing the coffees they
serve every day. These trips are an
important part of the deep coffee knowledge
that is foundational to the Dunn Bros Coffee
brand.
"Because we roast our coffees right in our
stores every day, our shop owners and their
baristas and roasters are expected to have a
depth of coffee knowledge that you won't
find at most other coffee houses." said Mark
Christenson, the vice president of marketing
for Dunn Bros Coffee. "Engaging our
customers to also want to learn more about
the coffees they love is important to us."
And it isn't just about the beans. Making a
personal connection between customers,
franchisees and farmers helps everyone see
that the highest quality coffee comes from
building sustainable relationships.
“Creating connections between customers,
franchisees and our farming partners is
critical for our long term success” said
Dunn Bros Coffee CEO, Chris Eilers.
“Connecting small business owners from the
US with small business owners in origin
countries can be very powerful. Each gains a
deeper understanding of how they rely on the
other for their livelihood. This is one of
the reasons we are so passionate about
quality and ensuring that the farmers who
deliver are compensated fairly for their
effort.”
About the Costa Rica Ultimate Coffee Tour
Sweepstakes
Each time a Dunn Bros Coffee
RoastmasterRewards loyalty card member
swipes their card at a Dunn Bros Coffee shop
between October 1-31, 2009 they will be
automatically entered into the sweepstakes.
The more a guest uses their
RoastmasterRewards card, the more chances
they will have to win. Paper entry forms
will also be provided for those not wishing
to make a purchase.
The Sweepstakes is open
to legal residents of Minnesota, Wisconsin,
South Dakota, North Dakota, Nebraska,
Kansas, Missouri, Tennessee and Texas who
are 18 years or older. The Grand Prize
winner will be announced in late November
and will receive a trip for two to Costa
Rica with Dunn Bros Coffee Franchise office
staff and local franchise owners in early
2010. For more information and details about
the Dunn Bros Coffee Costa Rica Ultimate
Coffee Tour Sweepstakes visit
www.dunnbros.com/sweepstakes.asp
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