Sunday 08 November 2009
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Costa Rica's State Banks And Elections Tribunal Locking Horns On Advertising Ban

The Tribunal Supremo de Elecciones (TSE) and the state banks are locked into a battle with no signs of reaching a turning point, however on Friday a new episode was opened.

The state banks, the Banco Nacional (BN), the Banco de Costa Rica (BCR), Banco Popular (BP) and the Banco Crédito Agrícola de Cartago (Bancrédito), have, independently, filed with the TSE an appeal on the interpretation of the judges with respect to article 142 of the Código Electoral (Elections Code), which limits the rights of the financial institutions to advertise their products, promotions and achievements during an election.

Last Monday the TSE said that state banks cannot advertise during the almost four months that the presidential elections run, in an effort to avoid the government to use the the state banks to promote presidential candidate Laura Chinchilla.

Chinchilla is the candidate for the Partido Liberación Nacional (PLN), the ruling party, and member of the current government's cabinet, holding the post of first vice-president until her resignation last year to run for the presidential chair under the PLN ticket.

The state banks say the filing was individual, as opposed to a group action, because of the different needs and interests of each individual institution.

However, a collective meeting with the TSE president, Luis Antonio Sobrado, is possible in the coming week, to discuss "an understanding".

The TSE restriction allows state banks only to advertise and publish items like interest rates, product offers and the current state of the banks' financial position.

The state banks are not happy about this restriction, saying it limits their ability to compete in the market with the private banks.

The position of the state banks is supported by the opinion Universidad de Costa Rica (UCR) political analyst, César Zúñiga, who said on Friday that the TSE ruling is over exaggerated.

"The work of the (state) banks is quite different than that of the Poder Ejecutivo (government)", said Zúñiga, who added that state banks are corporations with commercial interest, while the government is not and thus is not comprehensible why the TSE would want to restrict the competitiveness of the state banks.

On one side of the issue is the TSE, which says:
- state banks must not advertise or promote themselves to avoid the government to favour one candidate (Chinchilla)
- the state banks can only advertise and promote their interest rates, products and financial position, avoiding anything that can be construed politicking
- penalties for non-compliance can include jail for the directors of the state banks


On the other side, the state banks say:
- the directive is excessive and reduces their ability to compete with private banks
- their advertising and promotions are not political in nature
- the TSE restriction will greatly hurt the bank's financial position, especially during the peak Christmas shopping season, leading to lower profits

 
 


 
 

 

 


 
 
 
 

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