Campaign Hopes To Reduce
Drunk Driving
Drunk driving is one the
major causes of traffic
fatalities in the
country and holidays
like Semana Santa, even
though Thursday and
Friday are "dry" - days
where the sale of
alcohol is prohibited -
statistics keep piling
up.
The Cerverceria Costa
Rica and Televisora de
Costa Rica (Teletica)
have teamed up to reduce
the number of drunk
driving fatalities with
a message that hopes to
hit the conscoiousness
of drivers and their
passengers.
The Cerveceria (beer
brewery) is intensifying
its "Chofer desginado"
(designated driver)
campaign that was
introduced seven years
ago and Teletica is
making time on its prime
time to air a sobering
message about the
effects of drunk
driving. The televised
message, without music
or announcers voice,
shows graphic results of
a drunk driving
accident.
A similar is also being
aired on radio stations
across the country and
the print media is
promoting the Chofer
designado campaign.
One of the worrisome
statistics is that many
of the passengers of
drunk drivers have
become fatalities.
Authorities say that is
because a child, spouse
or parent, for example,
may not be able to tell
a loved one that he or
she is too drunk to
drive and ends up a
victim.
The campaign will also
attempt to raise the
consciousness of would
be passengers, telling
them to refuse to get
into a vehicle driven by
someone who is drunk.
"We have found that many
a spouse, mother,
girlfriend, father,
child who do not date to
tell their loved one
that they are too drunk
to drive, end up being a
victim. This campaign
will attempt to give
valour to those persons
to say no", said
Francisco Echeverrķa,
director of corporate
relations at the Florida
Ice & Farm S.A, the
owners of the Cerveceria
Costa Rica. |
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