Semana Santa Brings
Supermarket Price Cuts
A number of supermarkets
are slashing prices for
Semana Santa (Easter
Week) to attract more
customers, offering huge
discounts on seasonal
products, contrary to
the custom of raising
prices as it has been in
the past.
Tuna, sardines and other
fish products and the
seasonal miel de coco
and ayote and the
traditional chiverre
head the list of
products with price cuts
at Wal-Mart which
operates the Mas X Menos,
Palí and Maxi Bodegas
supermarkets and the
Hiper Mas department
stores.
Wal-Mart says it is
looking for ways to
avoid customers
overspending.
At the GESSA, the group
that operates the Jumbo,
Perimercados and Super
Compro supermarkets, it
too is slashing prices
for Semana Santa.
Elizabeth Chacón,
marketing manager at
GEESA, said that
customers can even
expect free products
with the purchases as
part of their
promotional campaign.
Chacón added that this
weekend, fresh products
like shrimp, octopus,
whole fish, for
instance, will all have
a 25% discount.
In addition, Chacón
explained, that on March
14 the Jumbo
supermarkets will hold a
"“Noche de Insomnio”
(insomnia night) where
specific products will,
on March 14, have their
prices cut between 30%
and 50% between midnight
and 6:00am.
Other supermarkets like
AutoMercado and
MegaSuper are all
offering their own deals
on seasonal products.
Most supermarkets will
be open on Good Thursday
and Good Friday,
however, will have
restricted hours,
closing by 6:00pm on
those days and open
normal hours before and
after, including Easter
Sunday. |
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