Panamanian
Celebrities Head Tourist
Campaign
Panama's Minister Ruben
Blades and celebrities
like athlete Irving
Saladino, pro model
Justine Pasek and former
professional boxer
Roberto Duran, will
promote Panama like an
international tourist
destination, it was
reported Friday.
These Panamanian
outstanding celebrities
play the filming of
several short
advertising spots that
will centralize the 2008
promotional campaign,
financed by a government
budget of 39,5 million
dollars for the next
five years.
The Panamanian Institute
of Tourism (IPAT)
prioritizes the
ecotourism products,
beach, golf, congresses
and conventions, among
other segments.
Professionals from
Panama and Mexico will
take part in the
filming, under the
direction of Mexican
famous director Simon
Bross, who will produce
six commercials to be
used by IPAT in the
international promotion.
It was told that among
the chosen scenarios to
present the image of the
country, there will be
the Omar Torrijos
Recreational Park, the
National Theater, the
President Remon Horse
Race Track Field and the
old places of this
capital, as well as
other places of all the
provinces of the
country. |
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