Banco de Costa Rica
First With "Banco
Infantil"
The Banco de Costa Rica
(BCR) has decided to
start building their
customer loyalty from a
young age, opening the
first "Banco Infantil"
(children's bank) in the
country.
The branch is located on
the first floor of the
bank's central offices
in downtown San José and
designed exclusively for
used by children.
The bank allows children
to open an account in
their name, with the
consent of the parents,
and have a branch where,
accompanied by their
parents, can deposit and
withdraw funds from
their own account, as
well as pay for
utilities and other
services.
The branch is designed
with children in mind
and their first banking
experience.
The children can also
use their special bank
card to make purchases
at retail stores. |
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