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Nespresso Calls for Student
Applications for 2007 Summer
Campus Program in Costa Rica
What goes into producing the
perfect cup of coffee? Twenty
students will soon have the
chance to find out first-hand as
Nespresso, the pioneer in
premium-portioned coffee, is
accepting applications for its
first Summer Campus Program in
Costa Rica.
The two-week program takes
participants far beyond the
classroom, enabling them to
experience the power of
sustainable cultivation of
highest quality coffee in one of
the world's premier countries of
origin.
From rainforest to farmland,
students will learn about how
the Nespresso AAA Sustainable
Quality(TM) Program improves the
overall quality of life for
coffee farmers and their
communities.
"There is a growing interest
among our Club Members and
consumers, in general, to better
understand where their food
comes from. Our Summer Campus
Program is a unique invitation
for students to not only be
brought closer to the coffee
experience at origin, but also
to explore the benefits of
producing highest quality
sustainable coffee," said
Gerhard Berssenbrugge, CEO,
Nestle Nespresso.
"In conjunction with our
partners in Costa Rica, we are
initiating this inaugural
program, set in an interactive
and dynamic environment, to
enable tomorrow's generation to
better understand how the broad
topic of sustainability can
impact their lives now and well
into the future."
A traditional university campus,
eco-friendly lodges, coffee
plantations, wet milling
centers, botanical gardens,
rainforests, waterfalls and
beaches will provide the
backdrop for diverse daily
adventures.
Through an interactive syllabus,
students will be actively
involved in everything from
coffee-picking, tree-planting,
coffee tasting and wildlife
excursions. Throughout the two
weeks, students will work
together in groups on
sustainable quality themed
projects. At the end of the
experience, they will make final
presentations to a panel of
experts and receive certificates
as recognition for their
accomplishments.
Under the tutelage of local
experts from Nespresso and the
Rainforest Alliance, a leading
NGO collaborating with the
Company on its AAA Sustainable
Quality(TM) Program, students
will explore topics including
highest quality coffee farming,
sustainable growing techniques,
beneficial business practices,
bio-diversity and eco-tourism.
Academic partner institutions
such as the INCAE, the leading
Latin American Business School,
and CATIE Tropical Agricultural
Research and Higher Education
Center will also play key roles
and work closely with the
students.
University students between the
ages of 18-28 can apply online
by visiting
http://www.nespresso-aaa-campus.com/
and completing the
online application. Fluency in
English and an interest in
coffee and the area of
sustainable development are
requirements for participation.
The 20 finalists will be mailed
official invitations to attend
the Summer Campus Program.
As one of the most bio-diverse
regions of the world, Costa Rica
is also the ultimate environment
in which to experience
sustainability. The country
covers 0.03 percent of the
earth's surface, yet comprises
12 distinct ecosystems, combined
with the greatest diversity of
plants on the planet. For over
one and a half centuries, the
temperate climate, altitude and
rich volcanic soils have enabled
local farmers to grow some of
the world's highest quality
coffee beans.
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