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Earthwatch and Starbucks Benefit
Coffee Farmers in Costa Rica
Libraries
Earthwatch Institute, the
world’s leading environmental
volunteer organization, and
Starbucks Coffee Company are
proud to announce the extension
of their partnership that brings
Starbucks partners (employees)
and customers together on
Earthwatch environmental
expeditions.
The 2007 project will focus on
conducting scientific research
designed to benefit a
cooperative of 2,600 coffee
farms in Costa Rica.
Partners and customers with a
taste for adventure can
participate in this different
kind of Starbucks Experience, at
the source of the bean, and do
good deeds for the environment.
This summer, eight partners and
20 customers will have a chance
to join special Earthwatch
expeditions at CoopeTarrazú, a
coffee cooperative in central
Costa Rica.
These Earthwatch volunteer teams
will use GIS (Geographic
Information System) technology
to provide a broad scale
analysis of factors important to
a farmer – including soil
erosion and water quality. This
program is the first component
of Starbucks’ us$1.1 million,
three-year commitment,
representing the growing
partnership with the Earthwatch
Institute that began in 2000.
”Coffee and our partners are the
foundation of Starbucks’
success,” said Dub Hay,
Starbucks senior vice president,
Coffee and Global Procurement.
“By extending our successful
partnership with Earthwatch, we
are able to provide a unique and
uplifting experience for our
partners and customers, while
continuing the work we do with
farmers to help ensure their
long-term success.”
In 2005, Starbucks sent partners
and customers on a two-week
Earthwatch expedition to plant
tree seedlings, restoring part
of Costa Rica’s vanishing
rainforest. "Planting trees to
help restore the rainforest in
Agua Buena, Costa Rica was an
amazing, life-changing
opportunity,” said Amber
Chenoweth, a Starbucks partner
in Seattle who was selected to
participate as a volunteer on
the expedition. “I was able to
blend all my passions:
connecting with others, coffee,
conservation, photography and
helping others. I actually got
to live the Starbucks guiding
principle: contributing
positively to our communities
and environment."
Earthwatch volunteers at
CoopeTarrazú will map water
resources and biodiversity
indicators, such as the number
and types of trees and insects.
Local farmers will receive the
maps, research results, and
management tools to enhance the
environmental sustainability of
their farms, as well as yield
and quality of their coffee. In
addition, the partnership will
provide support for educational
development and fostering
community for 40 local leaders.
Starbucks, a leader in the
global community, and Earthwatch
have worked together on 15
different conservation projects.
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For
three years, Starbucks employees
and customers have participated
in an Earthwatch-supported
project restoring Costa Rica's
rainforest. Now, an extension of
this partnership will support
pioneering research that
directly benefits coffee farmers
in the region. |
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