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Insidecostarica.com - San José, Costa Rica  -      Thursday 01 February 2007

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Earthwatch and Starbucks Benefit Coffee Farmers in Costa Rica
Libraries

Earthwatch Institute, the world’s leading environmental volunteer organization, and Starbucks Coffee Company are proud to announce the extension of their partnership that brings Starbucks partners (employees) and customers together on Earthwatch environmental expeditions.

The 2007 project will focus on conducting scientific research designed to benefit a cooperative of 2,600 coffee farms in Costa Rica.

Partners and customers with a taste for adventure can participate in this different kind of Starbucks Experience, at the source of the bean, and do good deeds for the environment.

This summer, eight partners and 20 customers will have a chance to join special Earthwatch expeditions at CoopeTarrazú, a coffee cooperative in central Costa Rica.

These Earthwatch volunteer teams will use GIS (Geographic Information System) technology to provide a broad scale analysis of factors important to a farmer – including soil erosion and water quality. This program is the first component of Starbucks’ us$1.1 million, three-year commitment, representing the growing partnership with the Earthwatch Institute that began in 2000.

”Coffee and our partners are the foundation of Starbucks’ success,” said Dub Hay, Starbucks senior vice president, Coffee and Global Procurement. “By extending our successful partnership with Earthwatch, we are able to provide a unique and uplifting experience for our partners and customers, while continuing the work we do with farmers to help ensure their long-term success.”

In 2005, Starbucks sent partners and customers on a two-week Earthwatch expedition to plant tree seedlings, restoring part of Costa Rica’s vanishing rainforest. "Planting trees to help restore the rainforest in Agua Buena, Costa Rica was an amazing, life-changing opportunity,” said Amber Chenoweth, a Starbucks partner in Seattle who was selected to participate as a volunteer on the expedition. “I was able to blend all my passions: connecting with others, coffee, conservation, photography and helping others. I actually got to live the Starbucks guiding principle: contributing positively to our communities and environment."

Earthwatch volunteers at CoopeTarrazú will map water resources and biodiversity indicators, such as the number and types of trees and insects. Local farmers will receive the maps, research results, and management tools to enhance the environmental sustainability of their farms, as well as yield and quality of their coffee. In addition, the partnership will provide support for educational development and fostering community for 40 local leaders.

Starbucks, a leader in the global community, and Earthwatch have worked together on 15 different conservation projects.



For three years, Starbucks employees and customers have participated in an Earthwatch-supported project restoring Costa Rica's rainforest. Now, an extension of this partnership will support pioneering research that directly benefits coffee farmers in the region.



 

 
   

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