|
|
Spirit Carves Out Latin Niche
U.S.-based Spirit Airlines is
expanding its presence in Latin
America, aiming to cater to
passengers not served by the big
commercial carriers like
American Airlines, Continental
and Delta.
"Less than 5 percent of the
population used air
transportation within the region
in 2007 - which means there is
room for growth if the fares are
reasonable," says Robert Booth,
chairman of U.S.-based
consultancy AvGroup.
In the past 12 months, Spirit
has opened up seven new routes
to Latin America - connecting
its Fort Lauderdale hub with
Port-au-Prince, Haiti; San Jose,
Costa Rica; Guatemala City,
Guatemala; Lima, Peru; San Pedro
Sula, Honduras; Managua,
Nicaragua and Panama City,
Panama.
This year, it plans to add
another four destinations in
Latin America and the Caribbean,
according to Spirit’s chief
marketing officer Barry Biffle.
And that comes on top of
existing flights to the
Dominican Republic and Mexico. |
|
|
|
|
Low-cost carrier Spirit has opened up seven routes in
Latin America the past 12 months. (Photo: Spirit
Airlines) |
|
|
|
|
|
