Midas To Open Shops in
Costa Rica
Midas, Inc. has
signed an exclusive
franchise agreement with
Talleres Rapidos
Centramericanos TRC, S.A.
a subsidiary of Purdy
Motor S.A. to build and
operate Midas shops in
Costa Rica.
Purdy, founded in San
Jose, Costa Rica, in
1957, is the fourth
oldest Toyota
distributorship in the
world. It employs more
than 500 people in 12
sales outlets and parts
distribution centers in
Costa Rica.
Purdy will initially
build five Midas shops,
with the first outlet in
San José expected to
open later this year.
“Midas is pleased to be
entering a franchise
partnership with a
company of Purdy’s
stature and expertise,”
said Alan D. Feldman,
Midas’ chairman and
chief executive officer.
“With its extensive and
respected experience in
automotive retailing and
product distribution,
Purdy will represent the
Midas brand well in
establishing our
presence in Costa Rica.”
Costa Rica will be the
19th country with Midas
shops and the second in
Central America.
“The automotive service
aftermarket has
historically been very
fragmented and
inconsistent in Costa
Rica,” said Amadeo
Quiros, Purdy’s vice
president. “The Midas
business model for shop
operations, training,
supply chain
partnerships and
marketing will enable us
to stand above the
competition and be quite
successful.”
Midas is one of the
world’s larger providers
of automotive service,
offering brake,
maintenance, tires,
exhaust, steering and
suspension services at
more than 2,500
franchised, licensed and
company-owned Midas
shops in 18 countries,
including more than
1,700 in the United
States and Canada. |
