Monge Continues To Gobble Up
Competitors With Its Latest
Acquisition of Gallo
Grupo M Holding, owner of the
Importadora Monge, Play and
Gallo Más Gallo brands reports
purchasing one its few remaining
competitors, El Verdugo.
The acquisition gives Grupo M a
presence with 205 stores
throughout Costa Rica.
Its closest competition, Gollo
operates 103 stores and other
competitors Hogar Feliz and Casa
Blanca operate a dozen stores
each.
Grupo M says it will keep the El
Verdugo brand name in the same
way it did with the acquisition
of Gallo Más Gallo.
Grupo M originally began with
the "Importadora Monge" brand,
adding the "Play" concept of
mega stores, following up with
the purchase of its competitors
as part of the group's ambitious
plan to double revenue by 2011.
Grupo M last year report gross
sales in excess of us$500
million dollars.
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