Starbucks encourages Costa Ricans to vote with free coffee

starbucks coffee

January 30th, 2014 (InsideCostaRica.com) In order to encourage Costa Ricans to head to the polls for Costa Rica’s general election on Sunday, coffee giant Starbucks announced that it will give anyone who votes a free cup of coffee.

 

“Our invitation is that customers come to Starbucks in the morning and tell us they exercised their right to vote, and we will share with them a rich cup of coffee of the day,” Monica Bianchini, country manager for Starbucks in Costa Rica said.  She did not elaborate on how it would be determined if customers had actually went to the polls or not.

 

The campaign was announced by the company in a short video, which asks Costa Ricans, “What if we cared for country all the time and not just for a moment?” and “What if we all cared enough to vote?”

 

Starbucks officials said they would run the campaign simultaneously in El Salvador, which will also elect a new president on Sunday.

 

“This campaign is an initiative of social responsibility.  We want Starbucks to positively impact the communities in which the brand is involved,” said Yolanda Puente, Starbucks marketing director for Central America.

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  • roberto

    Very weak and blatant marketing ploy. But Ms. Puente did accomplish X & Y.

    “If A is success in life, then A = X+Y+Z. Where X is work, Y is pleasure and Z is keeping your mouth shut. Albert Einstein.”

  • John

    This must be targeting the handful of Gringos to vote. No Tico in their right mind would drink a coffee from there.

    • Andrew

      John:
      Do you know any ticos?
      Do yourself a favor and go to the mall Lincoln Plaza in Moravia and check out the Starbucks there.
      Count the number of Ticos waiting in line and get back to me with a better informed point of view.
      Gracias.

      • john anthony

        Having lived in costa rica 7 years, my answer would be yes. And have been to the lincoln plaza numerous times, and know many Ticos

        • John

          And, It would be a trendy thing, not the coffee