October 31st, 2013 (InsideCostaRica.com) National Liberation Party (PLN) presidential candidate, Johnny Araya, released his first ad spot and campaign slogan yesterday, produced by the Tribu ad agency.
“You know me…Hire me!” is Araya’s pitch to the Costa Rican people, a reference to his years spent as the mayor of the capital city, San José.
According to campaign manager, Rolando Gonzalez, the idea behind the ad campaign is to instill the perception Araya, like an employee of a company, should be “hired to build a better country.”
“[…] The message is that it is time to build – and Araya would be making a contract with society, with Costa Rica,” Gonzalez said.
The PLN recently took out a ¢6.3 billion (~$12.6 million USD) line of credit with Banco Lafise which will be used for Araya’s presidential campaign.