Tourism Institute to spend $17 million on marketing in 2013

ICT sloth

January 17th, 2013 (InsideCostaRica.com) The Costa Rican Tourism Institute (ICT) will spend $ 17 million on marketing in order to promote Costa Rica’s tourism industry this year, an increase from last year’s budget. Tourism Minister Allan Flores, made the announcement after finishing a press conference, where he announced a new to flight to Costa Rica being offered by the Jet Blue airline.

 

Flores said expectations are that Costa Rica will exceed more than 2 million tourist arrivals this year, but declined to give an exact figure.  Flores and ICT are also hoping that the construction of the new Convention Center, planned to open this year, will give visitor numbers a boost.

 

“We are waiting for the final figures from the Directorate General of Immigration to determine what the final visitor numbers were for 2012.  We’re expecting to see a recovery, but we are waiting for the data from the last quarter.  This year we have high expectations and we are increasing the budget for promotion and marketing,” Flores said.

 

While 50% of visitors still from the U.S. and Canada, Flores said that the country is still in talks with Chinese airlines, and is paying attention to other regions as well.

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